The Brugal Social Club

Client – Brugal
Agency – Hudson Rouge
Role – CD / AD

How do you take a five-generation Dominican rum — beloved at home yet little known abroad — and introduce it to the world without losing its warmth and soul? Our task was to elevate Brugal into a premium, global brand while staying true to its inclusive roots.

→ Press: AdAge Shots, LBB

A 360° platform built around the belief that passion is what sets us apart and what brings us together. The campaign celebrates Brugal’s devotion to craft and the convivial spirit of the Dominican Republic, brought to life through beautifully crafted film, photography, and an immersive launch experience: The Brugal Social Club.

All content was shot and produced entirely in the Dominican Republic by Imagine This —  staying authentic to the brand roots, while infusing every detail with the elegance of a modern luxury brand.

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CCO – Jon Pearce
GCD — Luke Partridge
CDs – Stephen Wright, Howard Collinge
Sr. AD/CW – Emily Babcock, Jaclyn Ling
Freelance AD - Jacob Ireland
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