FORD

The Science of Tough

For the global launch of the new Ford Ranger, we put it through a series of real world tests pushing it to its limits and proving that it’s ‘tough done smarter’.

I led the creation of the social content — shot, edited, and finished entirely in-house — resulting in a campaign as robust as the truck itself.

  • I can’t find any press on this one.
    Tough luck.

  • Client — Ford
    Agency — GTB

    CCO — Toby Barlow
    ECD — Jon-Paul Jacques
    ACDs — Nando Correa, Khlauss Feldhaus 

    GTB Content Studio
    Creative Lead — Stephen Wright
    Creatives — Laura Imkamp, James Weir

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