• For Lincoln’s Spring Sales Event, we transformed traditionally feature-driven retail work into a story about the feeling the vehicle creates — bringing a more cinematic, restrained tone to this overwrought category.

  • Client — Lincoln
    Agency — Hudson Rouge

    CCO — Jon Pearce
    CD/AD — Stephen Wright
    Sr.AD — Emily Babcock
    CW — Shareen Stanfa

    Director — Adrijan Assoufi
    Editor — Mark Potter
    Color — Mikey Rossiter
    Music — Mike Dragovic
    VFX — ARC

  • After losing a day to rain, we decided to lean into it. The weather ended up giving the film its own visual aesthetic. Not a picture-perfect spring, but one grounded in reality.

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Lincoln by Design