Swanson | Not Just Any Broth

• ABOUT

  Campbell’s premium broth brand Swanson wanted an ownable line that could carry the brand for years. So we gave them a new tag and a new attitude, building the work around a simple truth: great cooking gets an outsized reaction. They liked it so much, they trademarked it.

• CREDITS

  Client — Campbell’s
  Agency — Leo Burnett / PXP
  
  GCD — Chris Bailey
  CD/AD — Stephen Wright
  CD/CW — Kevin Teevens