HELLMANN’S
A.I.MayonnaiseWhen AI reached the point it could generate visuals, brands piled on. So Hellmann’s did the opposite — doubling down on their promise of REAL mayonnaise in an increasingly ARTIFICIAL world.
While Heinz A.I. Ketchup celebrated how it showed up in AI image generators, Hellmann’s fired back: “when it comes to mayonnaise, keep it real.”
In the fast-moving world of social, I didn’t pitch it — I made it, and released it within 48 hours. Fortunately, Hellmann’s leadership declared it “a-mayo-zing” and ran it on their official channels.
