Morning Shift
Client – LincolnAgency – Hudson RougeRole – CD / ADFor Lincoln’s 2025 Summer Event, we partnered with Oscar-winning cinematographer Wally Pfister to bring the dealership experience to life on screen for the very first time. In our broadcast commercial we showcase the thoughtful details that set Lincoln apart — the quiet gestures that go above and beyond and help define the brand experience.
To extend the Summer Sales Event campaign to social, we designed content that felt native to the platform — from mobile UI-inspired hooks that mimicked phone notifications, to format trends like GRWM and ASMR that injected energy and youth into a 100+ year old brand.
CCO – Jon PearceCD – Stephen WrightSr. AD/CW – Emily Babcock, Tim Donohue