Ford | The Science of Tough

• ABOUT

  For the global launch of the new Ford Ranger, we put it through a series of real world tests pushing it to its limits and proving that it’s ‘tough done smarter’.
  

  I led the creation of the social content —  all shot, edited, and finished entirely in-house — resulting in a campaign as robust as the truck itself.

• CREDITS

  Client — Ford
  Agency — GTB
  
  CCO — Toby Barlow
  ECD — Jon-Paul Jacques
  ACDs — Nando Correa, Khlauss Feldhaus 
  
  GTB Content Studio
  Creative Lead — Stephen Wright
  Creatives — Laura Imkamp, James Weir