The Macallan | Make The Call
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A ‘call’ drink is one that you ask for by name and The Macallan, one of the most celebrated whiskies in the world, is just such a drink. So when we had the chance to craft the brand’s global positioning, the answer was staring us right in the name.
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CCO — Jon Pearce
CD/CW — Greg Farley
ACD/AD — Stephen Wright -
The animation I developed for the pitch was adopted as The Macallan’s global identity without a single round of revisions.
