✎ When I’m not being paid to make stuff, I like to make stuff. Here’s some of that stuff →
A Spicy Social Media Comeback for Sriracha
Heinz just released a tasty campaign called ‘If you’re willing to wait’. Sriracha doesn’t advertise, but if they did, I made a spicy social media comeback for them.
My 2023 Unwrapped
2023 was a great year for creativity. Here’s a festive recap of some of the clients I worked on this year.
Astor Place Font: a new typeface based on an old forgotten sign
Five letters from the past become the starting point for a new adventure in typography – the Astor Place Font.
Mastering MidJourney with a concept campaign for Nike
Just like every other Art Director, 2023 was the year we all had to level up become a MidJourney maestros. I'm all about learning through projects, so here is a Nike concept campaign I whipped up with some A.I. magic.
Verified Sightings of Fictional Bears: a Twitter Account
New York is full of unexpected wildlife, in particular the city's vast parks offer an illusion of wild possibilities. So I decided to push the boundaries of reality with this cheeky Twitter account purporting to curate crowdsourced sightings of bears living in Prospect Park.
‘A-Mayo-Zing’ press coverage of my Heinz ‘A.I. Ketchup’ clapback.
Great coverage of my ‘A.I. Mayonnaise’ project in The Drum today.
My Pfizer tattoo was right on point
Got my second dose. Designed a tattoo. Now Dave Grohl wants it.
The Clapping Clock
As COVID-19 spread around the globe, people came together to applaud the frontline workers taking care of us. To memorializes these moments of celebration we created the Clapping Clock website.
The Elbow Bump Emoji
Coronavirus changed the way we greet each other overnight. Gone were the high-fives, handshakes and fist bumps. In with the ‘elbow bump’. I designed the ‘Elbow Bump Emoji’ so that we can greet online like we do in the real world.
The Five Dollar Movie: Premiere Tonight
My documentary ‘The Five Dollar Movie’ is premiering tonight at the DC Independent Film Festival.