HELLMANN’S

A.I.
Mayonnaise

While Heinz A.I. Ketchup celebrated how it showed up in AI image generators, Hellmann’s fired back: “when it comes to mayonnaise, keep it real.”

In the fast-moving world of social, I didn’t pitch it — I made it, and released it within 48 hours. Fortunately, Hellmann’s leadership declared it “a-mayo-zing” and ran it on their official channels.

  • Self-initiated. I produced and launched this within 48-hours.

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