Made to Make You Think.

In a pivotal election year, the BBC partnered with R/GA to launch its first brand campaign outside the U.K. I collaborated directly with editor Mark Potter to shape the lead broadcast spot ahead of agency or client review. With nothing but a script and ten years of archival footage, we built the narrative from the ground up—developing a graphic language that became the campaign’s unifying thread across OOH, digital and social.

→ Press: AdWeek