Made to Make You Think.
Client – BBCAgency – R/GARole – Creative ConsultantIn a pivotal election year, the BBC worked with R/GA to launch its first brand campaign outside the U.K. I was invited into the edit by long-time collaborator Mark Potter to shape the broadcast spot. Armed solely with a script and a decade's worth of archival footage, we crafted a spot from the ground up.
→ Press: AdWeek
We showcased the breadth of the BBC’s content, from hard-hitting news coverage to award-winning entertainment, and developed a unique visual palette that future BBC campaigns could build upon.
Editor – Mark PotterAssistant Editor – Alexander Evan MoralesProducer – Anne LaiCreative Consultant – Stephen Wright