BBC AMERICA

Made to Make You Think.

  • In a pivotal election year, the BBC partnered with R/GA to launch its first brand campaign outside the U.K.

    We crafted the lead broadcast spot from ten years of archival footage and developed a graphic language that became the campaign’s unifying thread across broadcast, OOH, digital and social.

  • With no shoot planned and no director attached, editor Mark Potter and I teamed up as an editor–art duo, effectively stepping into the director's role ourselves.

    This is the cut we presented to the agency and client, and it remained largely unchanged through to launch.

  • Client — BBC America
    Agency — R/GA + BBC Studios

    CD/AD — Stephen Wright
    Editor — Mark Potter
    Producer — Anne Lai
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