• We took Lincoln’s new in-vehicle meditation feature and blew it up into a city-sized metaphor.

    A contemporary cover of TLC’s “Waterfalls” adds the perfect nostalgic hit for an aging millennial audience entering their Lincoln-buying era.

  • Client — Lincoln
    Agency — Hudson Rouge

    CCO — Jon Pearce
    GCD — Luke Partridge
    CD — Stephen Wright
    Producer — John Cline
    Freelancer Creatives — Gary Doyle & Daniel Kim

    Director — Daniel Askill
    Editor — Mark Potter
    VFX — Preymaker
    Colour — Mikey Rossiter

  • For Lincoln’s spring campaign, we transformed traditionally feature-driven retail work into a story about the feeling the vehicle create bringing a more cinematic, restrained tone to this overwrought category.

  • Director’s Cut

    Client — Lincoln
    Agency — Hudson Rouge

    CCO — Jon Pearce
    CD/AD — Stephen Wright
    Sr.AD — Emily Babcock
    CW — Shareen Stanfa

    Director — Adrijan Assoufi
    Editor — Mark Potter
    Color — Mikey Rossiter
    Music — Mike Dragovic
    VFX — ARC

  • For Lincoln’s 2025 Spring Sales Event, we brought the season to life — turning the drive into a personal bloom and revealing transformative power of the vehicle.

  • Client — Lincoln
    Agency — Hudson Rouge

    CCO — Jon Pearce
    CD/AD — Stephen Wright,
    CD/CW — Howard Collinge
    Sr. AD – Emily Babcock
    Producer — Deanna Shenn

    Director — Reynald Gresset
    Editor — Mark Potter
    VFX — Preymaker
    Colour — Mikey Rossiter

  • For Lincoln's summer campaign, we brought its 'Power of Sanctuary' tagline to life, highlighting the vehicle’s transformative ability to help you embrace the unexpected.

  • Director’s Cut


    Client — Lincoln
    Agency — Hudson Rouge

    CCO — Jon Pearce
    CD – Stephen Wright
    Sr. AD —  Emily Babcock
    Sr. CW — Jon Gruber
    Producer — John Cline

    Director — Stephanie Soho
    Editor — Mark Potter
    Color — Mikey Pehanich
    Finishing — The Mill

  • For the Grammy Music Awards, we collaborated with Jon Batiste to showcase the transformative power of music. This spot aired during the award show and debuted his new single “I Need You”.

  • Client — Lincoln
    Agency — Hudson Rouge

    CCO — Jon Pearce
    CD/CW — Brett Minieri
    ACD/AD — Stephen Wright
    Producer — Mary-Ellen Verrusio

    Director — Rodney Passé
    Editor — Mark Potter

  • To showcase the hushed sanctuary found inside Lincoln’s SUVs, we juxtaposed them with the hottest, coldest, wettest, and noisiest places in the United States — the perfect foil for Lincoln’s extremely comfortable cabins.

  • Client — Lincoln
    Agency — Hudson Rouge

    CCO — Jon Pearce
    CD — Emlyn Allen
    ACD — Stephen Wright
    AD — Charlotte Frank
    CD — Liz Swartz

    Director — Andre Stringer
    Editor — Kristin Yawata
    Colour — Mikey Rossiter
    Music — Mike     Dragovic

  • For Lincoln designers, it’s the small details that set the brand apart. Lincoln by Design is a series of fast-paced micro-docs exploring the little things that make a big difference. Started in 2019, the series is still on-going.

  • CCO – Jon Pearce
    CD – Kevin Teevens
    ACD/AD — Stephen Wright
    ACD/SW — Caspar Bock
    Producer — Meg McCarthy

    Director — Dan Covert
    Production — Dress Code
    Colour — Seth Ricart
    Music — YouTooCanWoo

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