LINCOLN
The Chef
-
For Lincoln’s Spring Sales Event, we transformed traditionally feature-driven retail work into a story about the feeling the vehicle creates — bringing a more cinematic, restrained tone to this overwrought category.
-
Client — Lincoln
Agency — Hudson RougeCCO — Jon Pearce
CD/AD — Stephen Wright
Sr.AD — Emily Babcock
CW — Shareen Stanfa
Director — Adrijan Assoufi
Editor — Mark Potter
Color — Mikey Rossiter
Music — Mike Dragovic
VFX — ARC -
After losing a day to rain, we decided to lean into it. The weather ended up giving the film its own visual aesthetic. Not a picture-perfect spring, but one grounded in reality.
More Lincoln Work →
That Lincoln Feeling →
Comfort in the Extreme →
Most People →
Lincoln by Design →
Spring Fever →
The Leap →
A Dog's Wish →
Ivory Steps →
The Continental Canvas →