HELLMANN’S
A.I. Mayonnaise
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When AI reached the point it could generate visuals, brands piled on. So I helped Hellmann’s do the opposite, doubling down on their promise of REAL mayonnaise in an increasingly ARTIFICIAL world.
Within 48-hours of Heinz releasing A.I. Ketchup, I created and launched this clapback video for Hellmann's. It was quickly picked up by the advertising press and subsequently ran on the brand’s official channels. -
Self-initiated. I produced and launched this within 48-hours.
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In the fast-moving world of social, I didn’t pitch it, I made it. Fortunately, Hellmann’s leadership declared it “a-mayo-zing” and ran it on their official channels.
