Do it for ‘The Gram’
Client – VolvoAgency – KRoRole – CD / ADWhen Volvo wanted to find a unique approach to influencer marketing that felt distinctively Volvo, we asked ourselves a question. How does the brand that stands for safety enter the influencer space in a time of rising concern about the dangers of social media? The answer we came up with was the basis of this successful campaign that raised the bar for influencer marketing.
Rather than create showy, ostentatious content ‘for the gram’, we asked influencers to use their Volvo to do something for someone they care about in their life.
CDs – Stephen Wright, Kevin Teevens