Client – LincolnAgency – Hudson RougeRole – ACD / ADSimple truth: Most people don’t drive a Lincoln. We took the brand’s main problem and turned it on its head by giving the line a new meaning in this integrated campaign.
We juxtaposed ordinary objects with a Lincoln owner’s perception of the same objects.
CCO – Jon PearceCD – Kevin TeevensACDs – Stephen Wright, Caspar Bock