LINCOLN
Most People Don’t Drive a LincolNSimple truth: Most people don’t drive a Lincoln. We took the brand’s main problem and turned it on its head by giving the line a new meaning in this integrated campaign.
We juxtaposed ordinary objects with a Lincoln owner’s perception of the same objects.
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Client — Lincoln
Agency — Hudson Rouge
CCO — Jon Pearce
CD — Kevin Teevens
ACDs — Stephen Wright, Caspar Bock