LINCOLN
Comfort in the Extreme-
To showcase the hushed sanctuary found inside Lincoln’s SUVs, we juxtaposed them with the hottest, coldest, wettest, and noisiest places in the United States — the perfect foil for Lincoln’s extremely comfortable cabins.
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With the COVID pandemic still raging, we couldn’t travel to any of these locations. So we recreated them in-studio using rear-projection LED technology. An extreme production approach for an extremely visceral campaign.
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Client — Lincoln
Agency — Hudson Rouge
CCO — Jon Pearce
CD — Emlyn Allen
ACD — Stephen Wright
AD — Charlotte Frank
CD — Liz Swartz
Director — Andre Stringer
Editor — Kristin Yawata
Colour — Mikey Rossiter
Music — Mike Dragovic
