LINCOLN
Comfort in the ExtremeWe found the hottest, coldest, wettest, and noisiest places in the United States–these served as the perfect foil for Lincoln’s extremely comfortable cabins.
We found the hottest, coldest, wettest, and noisiest places in the United States–these served as the perfect foil for Lincoln’s extremely comfortable cabins.
We recreated these exact locations in studio using rear-projection LED technology. An extreme production approach to an extremely visceral campaign.
Each SUV was paired with it’s own hostile environment–in New York we pitted the Navigator’s quiet cabin against the din of Times Square.
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Client — Lincoln
Agency — Hudson Rouge
CCO — Jon Pearce
CD — Emlyn Allen
ACD — Stephen Wright, Emlyn Allen
AD/CW — Charlotte Frank, Liz Swartz