The Science of Tough

Client – Ford
Agency –  GTB
Role –  Creative Lead, Content Studio

For the global launch of the new Ford Ranger, we put it through a series of real world tests pushing it to its limits and proving that it’s ‘tough done smarter’. I worked on the global campaign platform and led the development of social content.

We ran a parallel production, shooting alongside on the main shoot to create deep dive videos, photography, teasers, cinemagraphs and gifs – all of them shot, edited and finished in-house. 

CCO – Toby Barlow
ECD – Jon-Paul Jacques
ACDs – Nando Correa, Khlauss Feldhaus 
Creative Lead, Content Studio – Stephen Wright
Creatives, Content Studio – Laura Imkamp, James Weir
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