For Lincoln’s Spring Sales Event, we transformed traditionally feature-driven retail work into a story about the feeling the vehicle creates — bringing a more cinematic, restrained tone to this overwrought category.

Client — Lincoln
Agency — Hudson Rouge

CCO — Jon Pearce
CD/AD — Stephen Wright
Sr.AD — Emily Babcock
CW — Shareen Stanfa

Director — Adrijan Assoufi
Editor — Mark Potter
Color — Mikey Rossiter
Music — Mike Dragovic
VFX — ARC

After losing a day to rain, we decided to lean into it. The weather ended up giving the film its own visual aesthetic. Not a picture-perfect spring, but one grounded in reality.