LINCOLN
The Lincoln FeelingWhat if A24 made a car commercial? That became my creative rally cry as we re-framed Lincoln Sales Events around feeling over features, bringing a more cinematic, restrained tone to this overwrought category.
In the first campaign under this new approach to Sale Events, we told story of an executive chef in search of creative clarity — and treated every deliverable as its own dish, not a reduction of one.
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Client — Lincoln
Agency — Hudson Rouge
CCO — Jon Pearce
CD — Stephen Wright
Sr. AD — Emily Babcock
Copywriter — Shareen Stanfa