How does Volvo, a brand synonymous with safety, enter the influencer space at a time of growing concern about the danger of social media? The answer was to flip the script — rejecting its performative nature.

Rather than create showy, ostentatious content ‘for the gram’, we asked influencers to use their vehicle to do something for someone they care about in their life. Proof you can still sell an idea in a feed full of noise.