Made To Make You Think
R/GA had a script and tagline to launch BBC America—but no shoot and no director attached. So myself and editor Mark Potter stepped in as de facto directors, defining the campaign’s visual language and crafting the launch film from archive footage alone.
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THE LINCOLN FEELING
What if A24 made a car commercial? That became my creative rally cry as we re-framed Lincoln Sales Events around feeling over features, bringing a more cinematic, restrained tone to this overwrought category.
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MORE COMMUNICATION.
LESS DRAMA.
RingCentral needed to stand out in a sea of B2B telecom’s noise. So we created Zak & Zach, a pair of humorous spokes-twins on a mission to simplify communication, who could pop-up in ever aspect of their marketing.
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The Brugal
Social Club
A Dominican rum with global ambitions needed more than a campaign, it needed a world. So we created The Brugal Social Club, a concept designed to travel, scale, and give the brand cultural presence beyond the bottle.
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We Are All Investors.
Coming out of the GameStop debacle, investing app Robinhood wanted to prove Wall Street could change. So we told the real story of a new generation of investors across TV, social, radio and out of home, including a Time Square takeover on the day of the company’s IPO.
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